marketing plans

We write marketing plans and we implement them... it's as simple as that. Of course, we can also implement any part of your own plan.

We're an invaluable resource when there's a lot on your 'to do' list. When you know what's to do but don't have enough hours in the day or resources in your team - let us become part of your marketing team or operate from a distance, providing experienced, objective advice that can really make things happen.

We hit the ground running. Our knowledge of the market place, operations and marketing means we get things done - to brief, to budget and on time. We have implemented marketing activity for operators, suppliers, manufacturers and trade bodies, for PLC's, VC backed companies and for privately owned businesses.

marketing implementation and project management

We can execute every element of a marketing plan including:

• design
• copywriting
• print and distribution
• promotions
• direct mail and door drop campaigns
• web design
• e mailings and newsletter
• e commerce
• database management.

With so much experience in the leisure and hospitality industry, and because it's the only area we work in, we know which marketing tools to use and when best to use them.

web based solutions

We're not techies but we know how to use the web to drive sales and have up to date experience and knowledge in this area. In particular we now have a unique web-based package, which can be tailored to suit your specific requirements and needs.

In its simplest format, it can be used to create, design and print menus and supporting point of sale material. It can also provide information on:

• kitchen layout and equipment
• menu content
• dish specs
• margins and dish costings.

The online package also includes a local marketing toolkit from creation to print.

menus

Our key USP is our expertise in food and drink marketing. We believe our understanding of the marketplace and how to sell and promote food and drink is second to none.

We know how to structure, design and write menus in a way which can increase spend per head and how to effectively merchandise and promote drinks.

One client independently researched our recommendations and rang us at midnight to tell us how well the research had gone. That menu is now live!

flawless execution

Having been at the sharp end, we have a complete understanding of the challenges involved in implementing marketing and sales plans, of buying in operators and ensuring all materials fit together to achieve their objectives.

By working alongside you and your operators, we support you all the way from concept to delivery and beyond...

new concept development

We have an enormous amount of experience in new concept development, from coffee shops to pubs to full service restaurants. Clients can ask for our team to project-manage a new concept or brand from beginning to end, work with internal teams or they can just use our marketing expertise. Either way our clients benefit from our experience, contacts and knowledge.