brand & concept development

Elliott People has a great depth of experience in both brand and new concept development, from coffee shops to pubs and bars to full service restaurants. Most recently we have worked in partnership with Café Bar and Hit Marketing to develop four new coffee concepts.        

We're able to project manage a new brand or concept from beginning to end, work with internal teams or simply provide support as consultants.

Elliott People has also worked with a number of organisations to develop corporate branding, including:

• Brand hierarchy – group, sector and product
• Brand values and USPs
• Key messages and brand communication
• Market segmentation
• Market positioning
• Corporate identity

Whatever the brief, the key element of our success in this area is that our clients benefit from our experience, contacts and knowledge.